Premier League: Betway (sports betting), official partner of Arsenal FC from the 2023-24 season

Betway, a sports betting operator based in Guernsey and Malta, has become an official partner (2^nd level) of Arsenal FC (Premier League) as part of a "multi-year agreement" from the 2023-24 season, announced the club on 01/09/2023.

As part of the agreement, the bookmaker will display its logo on the signage of the Emirates Stadium (60,000 capacity ; London, ENG) and "enhance the supporter experience by creating and delivering global activations and exclusive content across all social media platforms," said the English club.

In the 2023-24 Premier League, Betway is also an official partner of Brighton & Hove Albion FC and the main shirt sponsor of West Ham United FC over the 2014-2027 cycle (£10m / €11.6m per season). This deal will not run its full course as is, as the Premier League clubs have collectively agreed to ban sports betting operators as main shirt sponsors from the 2026-27 season, on 13/04/2023.