UEFA: Hisense (electronics, CHN), global partner of Euro 2024

Hisense has extended its partnership with UEFA and has become a global partner of Euro 2024 (to be held in Germany from 14/06 to 14/07/2024), announced the Chinese industrial manufacturer of home goods (TVs, audio, appliances) on 01/09/2023.

The Qingdao-based company became Euro's first Chinese partner in the history of the competition in 2016. Hisense had extended its partnership with the tournament for its 2020 edition (held in 2021). The TV specialist was also a partner of FIFA for the 2018 and 2022 World Cups.

"Sports marketing continues to be a key element in Hisense's global growth and brand recognition. Hisense has seen its brand awareness almost double in the past five years," said Hisense, which is also a partner of Paris Saint-Germain (Ligue 1 Uber Eats, since 2020-21) and FC Inter Milan (Serie A TIM, since 2022-23).

"Over the 2021-2025 period, the group is entering an acceleration phase. We will rely on our partnership with Paris Saint-Germain. It provides us with regularity in terms of communication. The World Cup and Euro partnerships allow us to communicate heavily…