OGC Nice: Cynthia Marcou (ex-Paris SG) named director of partnerships, merchandising & digital

Cynthia Marcou has been appointed director of partnerships, merchandising and digital at OGC Nice (Ligue 1 Uber Eats), announced the French club on 11/09/2023. Her role will be "to increase the club's revenues and promote the brand through these various channels" from 12/09/2023.

Cynthia Marcou "has been working in sports marketing in France and internationally for over 20 years. She began her career with major sporting events such as the Rugby World Cup in 2007 and the Olympic Games in Beijing in 2008 and London in 2012. Cynthia then joined Paris Saint-Germain (Ligue 1 Uber Eats) in 2013 and for 10 years made a major contribution to the development of sponsorship revenues and the brand as sponsorship director," said the Nice club.

"As part of her role at OGC Nice, Cynthia will define the partnership development strategy with the aim of securing and attracting new brands. Her mission will be to strengthen positions in physical shops and online, while diversifying the offer through collaborations to reach more diverse audiences. Finally, Cynthia will support the development of the…