US Open 2023: Novak Djokovic & Coco Gauff's sponsors celebrate their titles

Novak Djokovic won the final of the 2023 US Open against Russia's Daniil Medvedev (6-3, 7-6 [5], 6-3) on 11/09/2023. This was the Serb's record 24^th Grand Slam title.

"Tenacity never gets old," said Lacoste, Novak Djokovic's equipment supplier excluding footwear (2017-2025), on social media. After his victory, the 36-year-old wore Lacoste clothing marked "24". For the occasion, the French group marketed a T-shirt dedicated to the victory of the player with 33 million followers on social media. Other partners such as Asics (footwear), Head (rackets), Hublot (watches) and Waterdrop (powdered drinks) also celebrated the victory on their social networks. The world No. 1 received $30m (€28m) in sponsorship revenue in 2022, according to the American business magazine Forbes.

In the women's draw at the 2023 US Open, 19-year-old American Coco Gauff won her first Grand Slam title following her victory over Belarusian Aryna Sabalenka (2-6, 6-3, 6-2) on 09/09/2023. "Call me Champion" was the tagline used by New Balance, Coco Gauff's clothing and footwear supplier, which also features Barilla…