Paris Saint-Germain: opening of the club's first UK store in London in collaboration with Lids

Paris Saint-Germain (Ligue 1 Uber Eats), in collaboration with American sporting goods retailer Lids, has opened its first UK shop on Oxford Street (London, ENG), announced the club on 11/09/2023. The 450 square metre store is also the first to be launched by a non-British sports club in the English capital.

"The UK is now the club’s 2^nd-biggest market in terms of merchandising. The club first established its presence in the country in 2016 through its PSG Academy network. The academy footprint has grown and now encompasses 10 academies across the British territory including London and Manchester. Thanks to the club's coaching methods, more than a thousand young British people are now honing their football skills through the PSG Academy," said the Parisian club, which has 4.5 million British followers on X (formerly Twitter).

"This ground-breaking move follows the opening of official club stores in Doha (QAT), New York, Los Angeles (USA), Tokyo (JPN), Seoul (KOR), Miami and, most recently, Las Vegas (USA). It is founded on the outstanding work Paris Saint-Germain has done over the…