UEFA: Bitburger (beer, GER), fourth national partner of Euro 2024
German brewer Bitburger has become a national partner (2nd level) of Euro 2024 (to be held in Germany from 14/06 to 14/07/2024), announced UEFA on 11/09/2023. The agreement was negotiated by the Swiss agency CAA Eleven.
As part of the partnership, the German brand will benefit from the status of "official beer" of the competition and will see...
