Sponsorship: Falken Tyre (tyres) extends as partner of Atlético Madrid & Borussia Mönchengladbach

Falken Tyre Europe GmbH has extended its sponsorship agreements with Club Atlético de Madrid (LaLiga EA Sports) and Borussia Mönchengladbach (Bundesliga) for the 2023-24 season, announced the European subsidiary of Japanese tyre brand Falken (Sumimoto Rubber Industries group) on 10/09/2023. Both partnerships were negotiated by the marketing agency Sportfive.

Falken Tyre is a premium partner (3^rd level) of the German club and an official supplier (4^th level) of its Spanish counterpart. Both contracts were initiated during the 2018-19 season.

"Both sponsorship packages include LED perimeter advertising as well as static boards, which will secure Falken television exposure across all core European markets," explained the brand. "The cachet of these two clubs is highly impressive. We will continue to benefit from the far-reaching media presence and the associated coverage," said Markus Bögner, managing director, president & CSO, of Falken Tyre Europe.