Manchester United FC: Qualcomm (Snapdragon, technology), main shirt sponsor from 2024-25 (€70m/year)

Qualcomm, an American company specialised in telecommunications technologies, has extended its partnership with Manchester United FC (Premier League) to become the club's main shirt sponsor from the 2024-25 season, announced the club on 12/09/2023.

Qualcomm has been a global partner (2^nd level) of Manchester United since 04/08/2022. As part of this new agreement, the American group will display its Snapdragon brand (electronic chips) on the front of Manchester United's men's and women's (Barclays Women's Super League) team kits.

The club's aim was to obtain a minimum annual contribution of £60m (€70m) from its new sponsor, according to British media the same day. If this target were achieved, it would be the most lucrative main shirt sponsorship deal in the English league, ahead of that between Liverpool FC and Standard Chartered (£50m/€56.2m per season). The agreement is expected to run for a minimum of three seasons, until 2026-27, according to British media.

Qualcomm succeeds German IT company TeamViewer, Manchester United's main shirt sponsor since the 2021-22 season (€54.8m per…