Paris 2024: Tourtel Twist (non-alcoholic beer, Kronenbourg group) 34^th official supporter

Tourtel Twist, a non alcoholic aromatised beer brand from the Kronenbourg SAS group, has become the 34^th "official supporter" of COJOP Paris 2024, i.e. the third level in the committee's sponsorship hierarchy, on 14/09/2023.

The "0.0% alcohol-free beer" brand will be distributed at the competition venues (33 Olympic venues and 17 Paralympic venues), as well as in several key celebration areas for the Paris 2024 Games. It will also be available at the International Broadcast Centre (IBC), the international audiovisual centre based at Paris-Le Bourget (Le Bourget, Seine-Saint-Denis), and at the Main Press Center (MPC), the Games' main press centre based at the Palais des Congrès de Paris (Porte Maillot). Tourtel Twist drinks will be available in cans or served on draught in returnable cups.

The brewer Kronenbourg, a French subsidiary of Carlsberg, is thus reinforcing the positioning of its Tourtel Twist brand as the "festive non-alcoholic beer of the world's sporting events". The company reported a record 780,000 households recruited in 2022 (according to a study by Kantar)…