Serie A: Brigante (cheese) becomes shirt sponsor of Cagliari Calcio for two matches

Brigante, a goat'scheese brand from the Pinna group, became the shirt sponsor of Cagliari Calcio (Serie A TIM) for two games (against Parma, 0-0, on 14/12/2014 and Juventus on 18/12/2014), announced the club on 12/12/2014.

"The Sardegna (regional tourism office) company has not replaced, but remains visible on all advertising media (stadium boards, giant screen, club media)," said Mario Passetti, the commercial and marketing director of the club. Sardegna is the main shirt jersey of Cagliari Calcio in 2014-15. The company pays an estimated amount of €1.5m for the season.

• Tiscali, a company based in Cagliari, appears -- via its Indoona brand -- on the breast area of the shirt of the Sardinian club in 2014-15.
• The Italian firm GSport is the exclusive marketing agency for Cagliari Calcio until 2016-17.
• Cagliari finished in 15^th place in the 2013-14 Serie A.
• Tommaso Giulini, a former member of the board of FC Internazionale Milano (Serie A) and president of Fluorsid (chemical and mineral extractions), bought Cagliari Calcio from Massimo Cellino, the previous owner of the club on…