LALIGA: new visual identity promoted as main shirt sponsor of Welsh side CPD Llanfairpwll FC

LALIGA has become the main shirt sponsor of CPD Llanfairpwll FC (Welsh 4^th division) for the 2023-24 season, announced the Spanish Professional League on 13/09/2023.

"The two biggest names in world football join forces," said the governing body to descirbe the partnership. The Welsh club, whose full name is Clwb Pêl Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch Football Club, is the football club with the longest name in the world. As part of the agreement, the two parties will roll out a series of initiatives throughout the 2023-24 season.

"We're hugely passionate about spreading 'The Power of Our Fútbol' around the globe. LALIGA is about so much more than football in Spain - it is the largest football ecosystem in the world, watched and enjoyed by millions. With our new brand positioning coming into effect this year, this partnership is a great way to bring to life our new 'LL' visual identity in a creative way, while enabling us to further extend our grassroots support across the UK," said Keegan Pierce, managing director for the UK and Ireland at LALIGA.