UEFA: Wiesenhof (poultry, GER), fifth national partner of Euro 2024

Wiesenhof, a German poultry producer (PHW-Gruppe), has become a national partner (2^nd level) of Euro 2024 (to be held in Germany from 14/06 to 14/07/2024), announced UEFA on 15/09/2023.

As part of this partnership, the German brand will give fans "daily opportunities to win VIP tickets" to the tournament and "more than 1,000 tickets will be awarded to fans through various promotions" such as prize draws, codes displayed on Wiesenhof product packaging or via competitions organised on social media.

This is the fifth national partner of the competition, after four other German companies: the state-owned railway company Deutsche Bahn (agreement signed on 13/06/2023), the insurer Ergo ( 12/06/2023), the telecommunications operator Deutsche Telekom (22/08/2023) and the brewer Bitburger (11/09/2023). The company also has seven global partners (1^st level): Lidl (supermarkets, GER), Engelbert Strauss (workwear, GER), Vivo (smartphones, CHN), Alipay (payment solutions, CHN), Atos (digital services, FRA), adidas (footballs, GER) and Hisense (televisions, CHN).