Serie A TIM: U-Power (workwear) back shirt sponsor of FC Inter Milan for 2023-2026

U-Power, an Italian manufacturer of safety footwear and workwear, has become a back shirt sponsor of all FC Inter Milan (Serie A TIM) teams for four seasons (2023-2027), announced the club on 14/09/2023.

The Paruzzaro-based company joins Parmount+ (VoD services, main shirt sponsor) and eBay (online auctions, sleeve sponsors) among the shirt sponsors of the Italian club equipped by Nike, whose partnership was extended until 2030-31 (€20m per season excluding bonuses from 2024-25) on 10/07/2023. eFootball (Konami, video games) and LeoVegas.News (news website) will be featured on FC Inter Milan's training kit. "We're delighted to announce this new and important deal, which gives our shirt even more value," said Alessandro Antonello, corporate CEO at FC Inter Milan.

Lenovo, a Chinese electronics group (telephony, televisions, IT), occupied the sponsorship space on the back of Inter Milan’s shirts for the 2021-22 and 2022-23 seasons (€4m per season).

U-Power, whose ambassador is Monegasque Formula 1 driver Charles Leclerc (Scuderia Ferrari), has already been represented in Serie A TIM as…