Tennis/ITF: Infront acquires international rights to broadcast data and live betting

Marketing agency Infront has acquired the international rights to broadcast data (such as live scoring) and live betting on International Tennis Federation competitions for the 2025-2029 cycle, announced the two parties on 15/09/2023.

Infront, which won a tender launched by the ITF in December 2022, will succeed Sportradar, which has held these rights since 2012 until 31/12/2024. The partnership covers "more than 58,000 tennis matches annually" on the ITF men's and women's world tennis circuit (an average of 1,850 tournaments), including the Billie Jean King Cup by Gainbridge and the Davis Cup. Live betting rights, managed by specialist division Infront Bettor, for the latter two competitions are not included until the 2026 season.

As part of the partnership, Infront will provide a new scorekeeping solution for referees via the provision of 650 handheld devices. "Over 23,000 games will be produced by the Infront team for streaming each year, providing an excellent addition to the comprehensive Infront Bettor portfolio that will offer 24/7 content coverage from all across the world,…