"Each match of the Europa League is visibility time for the Western Union brand" (Mark Audrit, VP)

"A competition (like the Europa League), it's long, it's a soap opera that lasts nine months of the year, which is an advantage for brand communication. In addition, a European competition is much more open and universal a national competition or a club. This is an argument to which Western Union is sensitive, since we are present in 200 countries around the world," said Marc Audrit, vice-president of the Western Union brand at the global level, to News Tank, on 12/12/2014.

Western Union, a global leader in money transfer services, is the main partner of the Europa League from 2012-13 until the end of the 2014-15 season. As part of this partnership with UEFA (Union of European Football Associations), Western Union has implemented the "Pass" program, which transforms each successful pass in the Europa League in a day of school for children in 10 developing countries, thanks to a €1.5m donation from the Western Union Foundation to UNICEF (United Nations Children's Fund) in 2012-2015.

"Our partnership with UEFA gives us access to a real treasure trove of figures (and data), some…