UEFA: eight official Champions League partners, seven for the Europa League in 2023-24

Mastercard (payment solutions, USA), Heineken (beer, NED), PepsiCo (beverages, USA), Just Eat Takeaway.com (meal delivery service, NED), FedEx (logistics, USA), PlayStation (video games console, Sony, JPN), Oppo (smartphones, CHN) and Turkish Airlines (airline, TUR) are the eight official partners (1^st level) of the 2023-24 Champions League, the group stage of which starts on Tuesday 19/09/2023.

There are no changes in the first level of the competition's sponsorship hierarchy compared to the 2022-23 season, which saw the arrival of Turkish Airlines and Oppo, the first Chinese brand to sponsor the Champions League.

This is the final year of the current rights cycle (2021-2024) for UEFA's club competitions, prior to the switch to a 36-team Champions League (from 32 teams in eight groups currently). Only two of the current partners are committed for the next cycle (2024-2027): PepsiCo, which renewed its partnership on 21/06/2023, and Heineken, which renewed on 19/09/2023. Mastercard is expected to extend its agreement shortly, according to specialised media reports.

adidas has been a…