Agencies: Raphaël Thierry (ex-Havas Paris) appointed commercial director of LAFOURMI

Raphaël Thierry has been appointed commercial director of LAFOURMI, a creative agency dedicated to the sports industry and part of The Fan Syndicate group, on 20/09/2023.

Having joined LAFOURMI in July 2023, he has joined the management board and taken charge of developing the client portfolio, which includes Danone, Puma, Intersport, beIN SPORTS France, Crédit Agricole and the FFF. "I come to LAFOURMI with the ambition of consolidating our position as leader in the sports market, always placing creation at the centre, for and through sport," said Raphaël Thierry.

Thierry held the position of associate director at Havas Paris between 2019 and 2023, during which time he managed major client accounts such as Carrefour, Quick, L'Oreal Paris, Unilever and Yamaha, "and above all supported the transformation of the Alpine brand (Renault Group) over the last three years," explained LAFOURMI.

"Passionate about rugby, Raphaël has acquired real expertise in advertising, digital and retail through his various professional experiences, which he is now putting to good use for the biggest players…