Paris SG: partnership with B. Benichou to create 1970 posters using AI including 7 available as NFTs

Paris Saint-Germain (Ligue 1 Uber Eats) has teamed up with Benjamin Benichou, co-founder and CEO of Drop (e-commerce solutions dedicated to social networks), to create "a unique collection of match posters using artificial intelligence," announced the club on 20/09/2023.

Referring to the year in which the Parisian club was founded, 1970 posters will make up this collection, the creation process of which "involved the drafting of a guide for incorporating a wide range of historic and graphic elements". Seven of them will be selected as official posters for the Parisian club's 2023-24 Ligue 1 Uber Eats matches and will be available as NFTs accessible exclusively on the Crypto.com platform, the "official cryptocurrency platform" of the reigning French champions since the 2021-22 season.

"Each NFT in the series will be airdropped for free on their corresponding match days to eligible Crypto.com NFT account holders. In addition to being able to win exclusive prizes including prints of the original artwork and signed shirts from the team’s players after each drop, eligible users who…