Paris Saint-Germain: Hisense (electronics, CHN) extends as an official partner (2023-2025)

Hisense has extended its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) for an additional two seasons (2023-2025), announced the Chinese electronics group on 22/09/2023.

Hisense has been involved with the Parisian club since the 2020-21 season. As part of this agreement, the group has notably "released three adverts starring Paris Saint-Germain players since the commercial relationship was first agreed, the most recent of which, launched in March 2023, earned over 106m impressions and 48.3m views," explained the brand, which intends to capitalise on the club's "over 200 million followers, to attract new customers through innovative campaigns."

Hisense also became a global sponsor of Euro 2024, under an agreement with UEFA made official on 01/09/2023, having previously been a partner of the World Cup in 2018 and 2022. The Group is also a partner of FC Inter Milan (Serie A TIM) for the 2022-2025 cycle.

• "Over the 2021-2025 period, the group is entering an acceleration phase. We will rely on our partnership with Paris Saint-Germain. It provides us with regularity in terms of…