LALIGA EA Sports: launch of "UNO By Real Madrid" an international restaurant chain

Real Madrid CF (LALIGA EA Sports) and Grupo San Pablo (property development) have officially announced the birth of "UNO By Real Madrid", a "restaurant chain that aims to expand the Real Madrid brand around the world by providing an innovative fast-casual restaurant concept," said the Spanish club on 22/09/2023. The chain's very first restaurant will open in Mexico City (MEX) in October 2023.

"UNO By Real Madrid was created with the aim of becoming an international benchmark in this type of restaurant, where the main focus is on the quality of the product. Through an innovative concept, it aspires to become a flagship venue where the club's 600 million fans around the world can enjoy healthy, quality food, get together to watch the matches and purchase the club's official products," added Real Madrid, who have also launched the "Hungry for more" campaign in reference to the club's quest for new trophies, to mark the occasion.

According to the business plan presented by PricewaterhouseCoopers LLP (Pwc) and reported by the Spanish media, Real Madrid aims to open 252 such…