Italy: Serie A clubs to participate in an international campaign to promote Made in Italy products

Lega Serie A is taking part in an international communication project entitled "Made in Italy - International Main Partner Lega Serie A", in collaboration with the Italian Ministry of Foreign Affairs and International Cooperation (Maeci) and the Agency for the promotion abroad and the internationalisation of Italian companies (ICE), announced the professional football league on 25/09/2023.

The project "will promote on several channels to over 500 million people worldwide the beautiful and well-made products of our production chains through the direct involvement of 20 clubs and the most iconic players of Italian football," explained Lega Serie A.

Plans include the production of videos in which players and clubs will promote local products from their regions, as well as the participation of Lega Serie A ambassadors at trade fairs.

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