Germany/DFB: TCL (televisions), official partner of the men’s national team (2023-2027)

TCL, a Hong Kong-based electronics and TV manufacturer, has become an official partner (2^nd level) of the German men's national team with the Deutscher Fussball Bund for four years (2023-2027), announced the DFB on 28/09/2023.

As part of this agreement, the TCL logo will be integrated into the national team's press conferences and matches, according to the German Football Association. The brand will also promote its TV range and "provide consumers and retail partners with more premium sports and entertainment experiences and product," said TCL.

In the European Top 5, the brand is also committed to the Real Federacion Espanola de Futbol (RFEF), as an official partner (2^nd level) of the men's national team, and to the Federazione Italiana Giuoco Calcio (FIGC), where it is an official partner (4^th level) of all the Italian national teams (men's, women's, youth, futsal, beach soccer and esports). These two agreements cover the 2023-2026 cycle.