NFL: IMG to market media rights in 30 territories in Asia & Europe (2024-2026)

IMG (Endeavour Group), a media rights and marketing agency, has been appointed to market the National Football League's media rights in 30 territories across Asia and Europe over the 2024-2026 cycle (three seasons), announced the agency on 28/09/2023.

"IMG will also provide strategic advice and guidance on the local media landscape across the regions," explained the agency.

The agreement between IMG and the NFL also includes:
• management of the NFL's social networks in the UK, Africa and France by IMG
• live broadcasting of NFL matches on the Sport 24 channel (owned by IMG, for planes and boats)
• management of the NFL licensing programme in Europe, Asia, Australia, New Zealand and the Middle East by IMG
• a partnership with On Location (a hospitality company owned by Endeavor) "to provide hospitality during regular season games for 26 NFL teams, and manage experiences and hospitality for the League’s major events, such as the Super Bowl, Pro Bowl Games, NFL Draft, the Pro Football Hall of Fame, and international games, which this year are being held in London (ENG) and Frankfurt…