UEFA: Engelbert Strauss (GER), sponsor of the Europa League & Europa Conference League (2024-2027)

Engelbert Strauss, a German manufacturer of workwear and protective equipment, has extended as an official sponsor of the Europa League and Europa Conference League for an additional three seasons (2024-2027), announced UEFA on 29/09/2023. The agreement was negotiated by the agency Team Marketing.

The brand is the first to commit to both competitions for the next rights cycle. Engelbert Strauss became a UEFA partner for the Europa League and Europa Conference League for the current cycle (2021-2024) on 27/07/2021. "For the next three seasons, the German company will benefit from advertising board exposure, stadium hospitality, exclusive on-site experiences at all matches each season in both competitions as well as branded content visibility across the competitions' digital and social media platforms," explained UEFA.

Another official sponsor of the two competitions, Heineken, is not expected to extend its agreement beyond 2023-24, according to specialised media. The Dutch brewer did, however, extend its partnership with the UEFA Champions League for an additional three seasons…