Think Sport 2023: "Clubs understand they need to tackle CSR long term" (M. Trarieux, O. Lyonnais)

"Today, all the clubs have a CSR programme and have understand that they need to tackle the subject on a long-term basis. These aren't just events that are held four times a year on a particular theme. These are real, long-term programmes that involve human and financial resources and enable us to work with the regions," said Maëlle Trarieux, CSR director at Olympique Lyonnais (Ligue 1 Uber Eats) and director of the OL Foundation during Think Sport 2023, an event organised by News Tank Sport at the Maison du Handball, headquarters of the FFHandball (in Créteil, Val-de-Marne, FRA), on 03/10/2023.

Trarieux took part in a round table entitled "Professional clubs: what is their social and societal responsibility?" alongside Marie-Sophie Obama, president of LDLC ASVEL Féminin (Ligue féminine de basket).

"We wanted the social issues to which we were committed to feed into our business model and provide additional resources to diversify our business. We have two missions within the club: the sporting mission and the social mission. These two missions are at the same level. The partners who…