Serie A TIM: Riyadh Season (festival) main shirt sponsor of AS Roma (2023-2025, €12.5m/year)

The Riyadh Season cultural festival, an annual event organised by the Saudi Arabian General Authority for Entertainment in the Kingdom's capital since 2019, has become the main shirt sponsor of AS Roma (Serie A TIM) for two seasons (2023-2025), announced the club on 04/10/2023. The agreement, worth a total of €25m (or €12.5m/year), is the most lucrative ever signed by the club.

This is the third most lucrative main shirt sponsorship deal in the Serie A TIM for the 2023-24 season, behind Juventus FC's deal with car manufacturer Jeep (2012-2024, €42m per season) and FC Inter Milan's deal with VoD platform Paramount+ (€15m in 2023-24). As well as visibility on the front of the shirts of the Italian club's men's, women's (Serie A Femminile eBay) and youth teams, the partnership also includes an annual friendly match to be held on Saudi territory. The first of these will be held during the 2023 edition of the Riyadh Season, the opening ceremony of which is scheduled for 28/10/2023.

The Roman club has been without a main shirt sponsor since the premature termination of its contract with…