Real Madrid CF: a strategic partnership with Visit Dubai (tourism board) for 2023-2033

Real Madrid CF (LALIGA EA Sports) and the Dubai Corporation for Tourism and Commerce Marketing, through its Visit Dubai brand, have entered into a partnership to "support Dubai's ambitious plans as part of its recently announced Dubai Economic Agenda - D33" for ten years (2023-2033), announced the two parties on 05/10/2023. The agreement covers the Madrid club's men's and women's teams (Liga F).

"The multi-year agreement promises a range of exciting activations, special fan moments and unique experiences for Dubai and Real Madrid fans. The newly formed alliance will equally serve as a powerhouse platform to create new growth opportunities for both institutions. The two organisations, which share common goals such as a commitment to excellence and innovation, will provide a wide range of unique and special experiences for Dubai and Real Madrid fans. This collaboration, will bring a taste of Dubai to the Santiago Bernabéu stadium (Madrid, ESP), providing fans with unforgettable moments and the highest level of service," explained the two parties.

"At the heart of this success is the…