Saudi Arabia: noon (e-commerce), official partner of the Roshn Saudi League from 2023-24

The e-commerce platform noon (KSA) is to become the "official e-commerce and merchandising partner" of the Roshn Saudi League (RSL) from the 2023-24 season, announced the Saudi professional league on 01/10/2023.

As part of this agreement, the platform, which counts Saudi Arabia's sovereign wealth fund (Public Investment Fund, PIF) among its main investors, will host the online shop for the 18 clubs playing in the RSL. "Noon's football predict and win game, Golazo, will also become the official predictor game of the Roshn Saudi League," said the brand. Via the noon application, "football enthusiasts will have access to live content around the matches, scores, player statistics, news updates, exclusive behind the scenes content, and much more."

noon.com is also the sleeve sponsor of Newcastle United FC (Premier League) for the 2022-2024 cycle, for an estimated annual fee of €8.7m per season. The English club has been 100% owned by the PIF since 07/10/2021.

Roshn Saudi League: video announcement of the partnership with noon (X)