Rugby World Cup 2023: New Zealand lead on social media, Portugal have made the most progress

With a combined total of 9.2 million followers on its 'All Blacks' accounts (Facebook, Instagram, X and TikTok), New Zealand Rugby has the most followers on social media among the 20 teams taking part in the Rugby World Cup 2023 (in France from 08/09 to 28/10/2023), as of 01/10/2023.

New Zealand Rugby, whose men's team are three-time world champions (1987, 2001 and 2015), are ranked number one on all networks with the exception of X (formerly Twitter), where England are ahead of them in first place with 1.12 million followers.

Overall, the Rugby Football Union (ENG) is in 2^nd place (4.84 million), well behind New Zealand but ahead of South Africa (3^rd with 3.54 million). Next come France (4^th with 3.37 million) and Ireland (5^th with 2.53 million). These five federations are the only ones to exceed the average number of followers accumulated by the 20 national teams, which stands at 1.63 million.

Only 8 federations have more than one million followers on all networks combined. Of the 76 accounts listed, only 9 have more than one million followers.

France Rugby, the name of the…