Think Sport 2023: "In the United States, the models are much more flexible" (T. Lavielle, Wasserman)
"In the United States, the models are much more flexible: stakeholders are not afraid to try out different, more innovative models. At the same time, generation Z is prepared to pay a lot for brands that are committed to the world of tomorrow, which they will inherit. The economic pillars are the same as elsewhere (attendance, audiences...