Think Sport 2023: "In the United States, the models are much more flexible" (T. Lavielle, Wasserman)

"In the United States, the models are much more flexible: stakeholders are not afraid to try out different, more innovative models. At the same time, generation Z is prepared to pay a lot for brands that are committed to the world of tomorrow, which they will inherit. The economic pillars are the same as elsewhere (attendance, audiences, sponsorship and merchandising), but the players are much freer to play with the existing models," said Thayer Lavielle, executive vice-president of talent marketing and operations at The Collective, part of the American agency Wasserman, during Think Sport 2023, an event organised by News Tank at the Maison du Handball (Créteil, FRA) on 03/10/2023.

The American spoke as part of a segment devoted to "international trends", which also included interviews with Claude Revel, president of the GIE France Sport Expertise, and Sophie Sauvage, head of international women's football at OL Groupe.

"Many players are experimenting with ways of broadcasting matches, their presence on social media, the integration of Web3, and so on. Many partners are getting in on…