Think Sport 2023: "Our group is up against countries like the US" (C. Revel, France Sport Expertise)

"Our GIE (economic interest group) France Sport Expertise is a company affected by government competition. Through sport, governments are increasingly focusing on soft power and image. It's normal for these players to spend money on branding, rebranding and support for private companies, but also on political support through embassies," said...