Africa/CAF: IMG appointed global sponsorship agency for all competitions until 2025

The Confederation of African Football (CAF) and the media rights and marketing agency IMG (Endeavour Group) "have concluded an agreement making IMG the global sponsorship agency of CAF until 2025," announced the body on 05/10/2023.

As part of the partnership, "IMG will also provide marketing intelligence, data analysis and consultancy services to support CAF in the development of its new commercial sponsorship strategy," explained CAF. The agreement notably includes the next two editions of the TotalEnergies CAN (in the Ivory Coast from 13/01 to 11/02/2024 & in Morocco in 2025), and also covers all the other competitions organised by the body: the TotalEnergies CAF Champions League, the TotalEnergies CAF Confederation Cup, the TotalEnergies CAF Super Cup, the TotalEnergies CAF Women's AFCON and the CAF Women's Champions League.

The TotalEnergies CAF Africa Cup of Nations has only two official sponsors (as of 06/10/2023), in addition to its title partner (the French group TotalEnergies, committed to the 2017-2024 cycle): the Cypriot sports betting operator 1XBet and the Chinese…