Formula 1: EA Sports, Heineken, TAG Heuer... Max Verstappen's sponsors celebrate his third title

American video game publisher EA Sports, Swiss watchmaker TAG Heuer and Dutch brewer Heineken are celebrating Max Verstappen's (NED, Oracle Red Bull Racing) third consecutive Formula 1 World Drivers' Championship title on 07/10/2023. The 26-year-old was crowned following his second place in the sprint race at the Qatar Grand Prix, which he won the following day, with five races remaining in the 2023 season.

The Austrian energy drink brand Red Bull, parent company of the F1 team in which Max Verstappen has been racing since 2016 (signed up to the Red Bull Junior Team Driver scheme in 2014), also sent its congratulations to its driver. Several Oracle Red Bull Racing sponsors (Therabody, Pirelli, Bybit, PokerStars, etc.) also welcomed the team's seventh driver title.

Max Verstappen has a total of 16.5 million followers on social media (Facebook, X and Instagram as of 09/10/2023), compared with 15 million when he won his second title on 09/10/2022. The Dutch driver, who has a contract with Red Bull, is reported to earn an annual salary of €55m, while his revenue from sponsorship amounts…