World Rugby: Coca Cola Renews Partnership for World Cup 2015 in England

Coca Cola, the American beverage producer and distributor, renewed its partnership with World Rugby, and will be the official sponsor of the 2015 Rugby World Cup in England (from 18/09 to 31/10/2015). Coca Cola will provide soft drinks, its Powerade brand will be the official sports drinks and Glaceau Smart Water will be the official water of the tournament. The American group has been the sponsor of the competition since the 1995 Rugby World Cup in South Africa.

"Rugby is experiencing unprecedented growth in the world and the Rugby World Cup plays a central role in attracting future fans and future players. We are pleased to work with a brand that shares our passion for the sport and its values which can build character," said Bernard Lapasset, chairman of World Rugby (name that replaced the IRB, International Rugby Board, on 18/11/2014), on 17/12/2014.

• "This sport has great support and we hope this partnership will open rugby to an even wider audience in 2015," said Paul Dwan, general manager at Coca-Cola in charge of the Rugby World Cup at Coca-Cola, on 17/12/2014.

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