Saudi Arabia/SAFF: Lay's (PepsiCo), title sponsor of the women's first division (2023-2026)

Lay's, a crisps brand belonging to the American group PepsiCo, has become a strategic partner of the Saudi Arabian Football Federation (SAFF) for three seasons (2023-2026), announced the body on 10/10/2023. The agreement was negotiated by Al-Wasail SMC, the Federation's commercial agency since 2022.

As part of the agreement, the Saudi Women's...