Saudi Arabia/SAFF: Lay's (PepsiCo), title sponsor of the women's first division (2023-2026)

Lay's, a crisps brand belonging to the American group PepsiCo, has become a strategic partner of the Saudi Arabian Football Federation (SAFF) for three seasons (2023-2026), announced the body on 10/10/2023. The agreement was negotiated by Al-Wasail SMC, the Federation's commercial agency since 2022.

As part of the agreement, the Saudi Women's Premier League will be known as the "Saudi Women's Premier League Powered by Lay's" in recognition of "PepsiCo's commitment to empowering women in sport, and its desire to elevate this league to the highest level of the growing sports scene in Saudi Arabia," explained the SAFF.

"Our partnership with Lay's for the Saudi Women's Football League is a testament to the growing support and recognition of women's sports in Saudi Arabia. The league's expansion, with the backing of Lay's, is a significant step forward in achieving our objectives to nurture and showcase the incredible talent of female footballers in our nation. Together, we are working toward a future where women’s football takes its rightful place on the global stage and inspires young…