Brand Finance: All Blacks, England Rugby & France Rugby, the most valuable rugby brands in 2023

With a brand value of $282m, the All Blacks, the national team affiliated to New Zealand Rugby, remain in first place in the rankings drawn up by Brand Finance, an American strategy and brand valuation consultancy, in its annual "Brand Finance Rugby 10" report published on 11/10/2023.

This valuation is 52% higher than in 2019. "This growth is...