Tennis: Lexus (cars, Toyota), umpires' chair sponsor at the Rolex Paris Masters (2023-2025)

Lexus, a car brand owned by Japanese car manufacturer Toyota, has become a premium partner of the Rolex Paris Masters, the ATP Masters 1000 tournament held at the Accor Arena (Paris, FRA), for three editions (2023-2025), announced the Fédération Française de Tennis, organiser of the tournament, on 12/10/2023.

As a premium partner (2^nd level) alongside Emirates (airline) and Veolia (environmental services), the Aichi-based group will benefit from "high visibility on the courts" by displaying its logo on the umpires' chairs.

"This partnership is also part of a responsible approach. A true pioneer in the electrification of the automotive market, Lexus has proved that sustainable mobility is one of its priorities. This is an objective fully shared by the FFT and the Rolex Paris Masters," explained the Federation, for which Renault Group has been the official automobile partner and net sponsor of the Roland-Garros Grand Slam tournament since 2022.

Lexus is strengthening its position in tennis after entering into partnerships with the Association of Tennis Professionals on 22/06/2023 and…