Los Angeles 2028: "Our Games will be authentic and aligned with the American market" (C. Wasserman)

"Our Games will be just like Los Angeles, with Hollywood, music, culture, entertainment, social media and energy - it's the biggest sports city in the world. We don't have a river as beautiful as the Seine. The opening ceremony will be held in a stadium and will be very different from what has been done before. Our Games will be authentic and aligned with the American market, which is different from the French market," said Casey Wasserman, chairman of the Los Angeles 2028 Organising Committee, to the French sports daily L'Équipe on 12/10/2023.

This third Olympiad in California (after those of 1932 and 1984) will be held from 14 to 30/07/2028 for the Olympic Games and from 22/08 to 03/09/2028 for the Paralympic Games. "We're ahead of schedule and in terms of revenue, unlike any other organising committee in the history of the Games," said the man who also led the LA28 bid.

The American committee has a budget of $6.884bn (€6.43bn), including $615.9m (€575.5m) in reserves, and is aiming to reach $2.517bn (€2.3bn) in sponsorship revenue for its domestic programme, according to its…