France 2023: €104.9m in TV advertising revenue generated by 274 brands during the first 40 matches
Over the 40 matches in the group stage of the Rugby World Cup 2023 (from 08/09 to 08/10/2023) broadcast on TF1, M6 and France Télévisions (France 2 and France 3), 274 advertisers generated €104.9m via 2,189 adverts shown on screens surrounding the broadcasts (before, during and after the matches), according to figures published by consultancy...
