Premier League: Molson Coors (beer) partners with Sunderland AFC and extends with Newcastle United

Molson Coors, the American beer producer, has partnered with Sunderland AFC (Barclays Premier League) from the 2015-16 season for a period of five years, the club announced on 17/12/2014. Molson Coors will become the exclusive beer supplier at the Stadium of Light (capacity 48,353) of Sunderland AFC, and also became a partner in 1879 Events Management, the event branch of the English club.

At the Stadium of Light, the partnership also includes the naming rights to the "North Stand", which will becomes the "Carling North Stand" (Carling is a brand of Molson Coors group).

Molson Coors also renewed its partnership with the Newcastle United FC (Barclays Premier League) for a period of five years, until 2020. This renewal maintains the group's presence on the advertising boards of Saint James Park (capacity 52,387), and ensures Molson Coors is the exclusive beer supplier in the stadium. The two parties have been linked since 2007.

• "We are committed to providing our fans and customers alike with the best possible products and services. By partnering with Molson Coors, who are an…