Italy: Salomon (sporting goods) premium partner of the Milano Cortina 2026 Winter Olympic Games

Salomon, a French sports and leisure goods brand, has become a premium partner of the Milano Cortina 2026 Olympic and Paralympic Winter Games, announced the Italian Organising Committee on 17/10/2023. The Milano Cortina Olympic Games will take place from 06 to 22/02, followed by the Paralympic Games from 06 to 15/03/2026.

As part of the agreement, "Salomon apparel, footwear and accessories will be provided to the technical staff, competition judges, volunteers and staff involved in the Olympic and Paralympic torch relay route," said the organisers.

This is the first agreement between the French brand, founded in 1947, and the Olympic Games. Salomon has the status of "premium partner", the second level in Milano Cortina 2026's sponsorship hierarchy, alongside Italian energy supplier Eni.

• In its initial budget, the Milano Cortina organising committee set itself a target of €550m for its national sponsorship programme, just over half of what the COJO Paris 2024 Local organising committee for the Paris 2024 Olympic and Paralympic Games. is aiming for in this area (€1bn).