Newcastle United FC: Saudia (airline), becomes the club's 3^rd Saudi Arabian partner, from 2023-24

Saudia, a Saudi Arabian airline, has become an official partner (2^nd level) of Newcastle United FC (Premier League) as part of a "multi-year" deal from the 2023-24 season, announced the club on 19/10/2023.

The two parties had previously joined forces during the 2022-23 season, when the Saudi airline flew the English club's men's team to Riyadh (KSA) for a friendly match versus Al-Hilal (Roshn Saudi League) on 08/12/2022. As part of the new agreement, the partners will provide "exclusive offers and experiences, as well as reaching billions of football fans across the globe through the club's digital channels and international television viewership," explained Newcastle United.

This is the club's third Saudi sponsor. In 2023-24, Newcastle United, whose acquisition by Saudi sovereign wealth fund Public Investment Fund (PIF) was completed on 01/07/2021, welcomed Saudi event organiser Sela as its main shirt sponsor also as part of a "multi-year" deal worth €29m per season. The club also receives €8.7m per year from its sleeve sponsor noon.com (an e-commerce platform 50%-owned by the PIF)…