Basketball/NBA: a record €1.58bn in sponsorship revenues for the 2022-23 season
The National Basketball Association (NBA) and its franchises have generated a record $1.66bn (€1.58bn) in sponsorship revenues over the 2022-23 season, up 1.3% on 2021-22 ($1.64bn), according to data from the US agency IEG published on 16/10/2023.
This figure represents a less significant increase than the 12.5% growth in sponsorship revenues...