Sportel 2023: "We're competing against various forms of entertainment" (A. Guarnerio, Lega Serie A)
"From this season onwards, we will bring our sports message to the world, together with stories about Italy as well as content featuring each club’s top players, and make it available to our broadcasting partners. We will do it to pass on the passion of our fans and to convey how attractive Italy is as a tourist destination. We are basically...