LALIGA EA Sports: Saudi Investment Bank official partner of Real Madrid in Saudi Arabia from 2023-24

The Saudi banking group Saudi Investment Bank has become an official partner of Real Madrid CF (LALIGA EA Sports) from the 2023-24 season, announced the club on 26/10/2023.

Saudi Investment Bank has the status of regional partner, the third level in the club's sponsorship hierarchy. "We're really excited about this partnership. It will help us to grow as a club and strengthen the relationship with all of our fans in Saudi Arabia, a country which is undergoing tremendous expansion in football terms," said Emilio Butragueño, director of institutional relations of Real Madrid.

This is the second agreement signed by Real Madrid with a MENA organisation in October 2023. The Spanish club has also entered into a partnership with the Dubai Corporation for Tourism and Commerce Marketing, through its Visit Dubai brand, to "support Dubai's ambitious plans as part of its recently announced Dubai Economic Agenda - D33" for ten years (2023-2033), announced the two parties on 05/10/2023. The agreement covers the Madrid club's men's and women's teams (Liga F).