Rugby World Cup 2023 / final: head-to-head New Zealand-South Africa (Saturday 28/10/2023, 21:00 CET)

With a brand value of $282m (€267.3m), the All Blacks (New Zealand Rugby) remain in first place in the ranking drawn up by Brand Finance, a US consultancy specialised in brand strategy and development, in its "Rugby 10 2023" report, compared to a 6^th place for the Springboks (South African Rugby Union ; $117.2m / €110.8m), as the two national teams prepare to face each other in the 2023 World Cup final at the Stade de France (80,023 capacity) in Saint-Denis (Paris, FRA) on 28/10/2023 (kick-off at 21:00 CET). In France, the match will be broadcast on the free-TV channel TF1 (closing ceremony at 20:40).

In financial terms, SARU posted revenues of R1.54bn (€85.3m) in 2022, for a deficit of R15.2m (€842,000). New Zealand Rugby's turnover over the same period is almost twice as high, with NZ$270.8m (€160.7m) generated. The New Zealand Federation nevertheless posted a deficit of NZ$47.4m (€28.1m).

The New Zealand body also sold 12.5% of its commercial rights to the American investment fund Silver Lake, in return for an initial payment of NZ$200m (€117.9m) in February 2022. In 2022, the…