USA/Basketball: Skims (underwear), official partner of the NBA, WNBA & Team USA

Skims, an American underwear brand founded by Kim Kardashian in 2019, has become an official partner of the NBA, WNBA and US men's national team (Team USA) as part of a "multi-year partnership" beginning with the 2023-24 season, announced the National Basketball Association on 30/10/2023.

"As part of the partnership, Skims will also receive media exposure across a variety of league platforms, including through on-court virtual signage during NBA and WNBA national broadcasts as well as the leagues' official social and digital platforms," explained the body.

This announcement follows the launch of Skims' first men's collection on 26/10/2023. Its ambassadors include footballer Neymar Jr (Al-Hilal FC, Roshn Saudi League), basketball player Shai Gilgeous-Alexander (Oklahoma City Thunder, NBA) and American footballer Nick Bosa (San Francisco 49ers, NFL).

Marketing: Neymar Jr. among the Skims ambassadors, in a campaign unveiled on 26/10/2023

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