Paris Saint-Germain: Paris Baguette (bakery chain, KOR), official partner for 2023-2025

Paris Baguette, a South Korean bakery chain, has become an official partner of Paris Saint-Germain (Ligue 1 Uber Eats) in South Korea for two seasons (2023-2025), announced the club on 02/11/2023.

Paris Baguette, the first South Korean brand to enter into a partnership with Paris Saint-Germain, will become an official partner, the third level in the Parisian club's sponsorship hierarchy.

As part of the agreement, the group "will capitalise on the partnership by carrying out a range of marketing activities in Korea and internationally. The Paris Baguette logo and advertising video will be featured at the Parc des Princes during every home game of the men's first team. The company will also provide local fans with an opportunity to experience its bakery products and desserts on matchdays. In addition, Paris Baguette will produce powerful content with key players of Paris Saint-Germain, release collaboration-based merchandise and products, and hold promotional events to give away tickets to attend official tours and matches," said the club.