France 2023: 290 brands generated €140.8m via advertising on TF1, M6 & France Télévisions (Kantar)
During the 48 matches of the Rugby World Cup 2023 (from 08/09 to 28/10/2023) broadcast on the French private free-TV channels TF1 and M6, as well as by the public broadcasting group France Télévisions (France 2 and 3), 290 advertisers generated €140.8m via the spots visible on the advertising screens framing the broadcasts (before, during and...
