AS Monaco FC: APM Monaco (jewellery), main shirt sponsor for 2023-24

APM Monaco, a Monegasque jewellery brand based in Hong Kong, has become the main shirt sponsor of AS Monaco FC (Ligue 1 Uber Eats) for the 2023-24 season, announced the club on 03/11/2023.

APM Monaco has the status of major partner, the highest level in the Principality's sponsorship hierarchy, alongside its equipment supplier Kappa (2019-2025; €4.5m per season). "Various activities planned throughout the partnership, such as the creation of a special and exclusive collection, will enable the two brands to get closer to the communities of each entity," explained AS Monaco.

The club has not had a main shirt sponsor since the end of its partnership with trading platform eToro (partner in 2022-23) on 30/06/2023, and since the start of the 2023-24 season has been promoting Monaco's tourism board by displaying the words "Visit Monaco" on the front of its shirts.

• The APM Monaco logo will appear on Monaco's shirts for the match versus Stade Brestois 29 (Matchday 11 of the Ligue 1 Uber Eats) on Sunday 05/11/2023 (kick-off at 17:05 CET).

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